Do you know what a "podcast" is? A podcast is simply an audio recording (typically in MP3 form), where you talk about a certain subject, and submit them to the podcast directories. Now the biggest podcast directory on the internet is iTunes. Almost every famous person who has a show or a popular Youtube channel uses podcasts to market their products and services. Even my favorite financial expert Suze Orman uses podcasts to teach her listeners tips and advice on how to be financially free.
When I first got started making podcasts for one of my old businesses along while ago, I would use a webcam to record myself on video, and then extract the audio from the video file to create the podcast. Now granted, the software that I was using to turn my videos into podcast wasn't too good - but it was all that I had at the time.
Plus, I used a cheap $20 webcam to record my videos. You could hear a "squeaking" noise in the background of the webcam video, but that was just a testament of how "low-tech" this webcam was. I didn't have the money to buy a camcorder, so I was stuck with this option.
I honestly believe that when I extracted the audio from the video file that my webcam created, it picked up on the "squeaking" noise in the background, and incorporated it into the podcast MP3 file. So needless to say, the resulting podcast file was of very low quality.
I bring this story up because if you want to make a podcast, you will have to do it right. Either buy a microphone and record yourself on a computer, or get a camcorder to record yourself via that. The camcorder option is actually a "double whammy" for your marketing efforts. You can take the video and upload it to Youtube, and you can extract the audio file and create a podcast out of it. It's very simple and easy to do.
So how long should your podcast be? Well, Suze Orman's podcasts are over 40 minutes long. So if you think that people will only want a 5 minute podcast, you're mistaken. You can make it as long as you want. Just make sure you provide alot of high quality information that your listeners can use to achieve a goal or solve a problem in their life.
If there's one thing that I want you to remember about today's lesson, it's that iTunes is definitely where you will want to submit your podcast to. And it's free to do so. They are the largest podcast directory on the internet. There are other podcast directories out there also, but this one definitely takes the cake.
Get started working on your podcast today so that you can start driving people back to your website simply and easily. Make sure you mention your website address at the very beginning and at the end of the podcast. This is how people will get in touch with you and will visit your website simply and easily.
Take these tips and use them to market your podcasts today.
Good luck with using podcast marketing in your online business.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here: http://www.internetmarketing-rules.com
Source: http://www.ideamarketers.com/?articleid=3094842
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