Calculating the ROI on Your Communications ? Jan. 10 Luncheon ...

Angela Sinickas, President, Sinickas Communications

A luncheon with communications measurement authority Angela Sinickas

Measuring the effectiveness of communication isn?t enough anymore. Senior management is asking for more direct correlation between the money spent on communication and business outcomes ? evidence that communication increases revenue or reduces expenses.

This session will show many examples of how organizations from businesses to government agencies have calculated the return on investment (ROI) for both internal and external communication.

In this session, Angela will show you how to:

• Plan communication in a way that it ties to behavior change
• Demonstrate a linear connection between your communication activities and the resulting behavior change
• Translate behavior change into dollars
• Take the appropriate amount of credit for the behavior change using either pilot studies or survey questions
• Calculate a return on investment based on the credit you can take vs. the cost of the communication

Angela Sinickas, ABC, and an IABC Fellow, is president of Sinickas Communications, Inc., an international consulting firm that helps organizations plan and measure successful communications.

Sinickas? name is synonymous with practical measurement of organizational communication. She is the author of How to Measure Your Communication Programs and a regular columnist for Strategic Communication Management. She has spoken to audiences in 30 countries, and her work has been recognized with 17 IABC Gold Quills.

Details for luncheon Communications ROI presentation:
Thursday, Jan. 10, 2013?
11:30 a.m. ? 1 p.m.
Arizona Bridge to Independent Living (ABIL) Conference Center
5025 E. Washington St.
Phoenix, AZ 85034

Luncheon registration and networking will begin at 11:30 a.m

To register for the Calculating the ROI of Your Communications luncheon-ONLY, Click here.

NOTE: Save $10 by signing up for both the luncheon and Sinickas? half-day seminar, Communications Measurement on a Shoestring Budget,?at the same time. Click here for more information on the seminar and to?register for either the seminar-ONLY or for?BOTH programs:?the seminar and the luncheon combo.

Source: http://www.iabcphoenix.com/calculating-the-roi-on-your-communications-jan-10-luncheon/

noaa Jessica Ridgeway jessica biel donald trump ipad mini Kevin Krim Autumn Pasquale